Fast Food is Killing Americans Essay - 629 Words

America is one of the largest countries in the world, and the population is one of the largest also; but not in numbers, unless those numbers are on a scale and coincide with the amount of excess fat that is on the average American. In asking why Americans are so overweight, the fast food industry is not to blame entirely. Although Americans consume more fast food than any other nation and the mass of the population reflects this fact, no one is forcing anyone to eat fast food. Americans eat so much fast food because they are lazy, hurried, addicted, and financially downtrodden. Because of these lifestyles and misfortune, America has become overweight-- an epidemic for which there does not seem to be a cure. Americans have become†¦show more content†¦Even despite electric shocks, they continued to eat until they became obese. When the researchers switched the obese rats’ diet to a healthy one, the rats refused to eat for almost two weeks. The rats that ate the f ast food stopped responding to Leptin, a hormone that regulates hunger. As the rats became more obese, the amount of Leptin in their bodies indicated that the rats were on the brink of starvation; however, the rats continued to eat and become even more obese (Greviskes, 2013). Arby’s current slogan is â€Å"It’s Good Mood Food†. Most of all Arby’s food items contain high amounts of saturated fat, calories, and sugar (Arby’s, 2014). Sugar activates the human brain to release beta-endorphins, the same chemicals activated by heroin and morphine (Klapp, 2013). Saturated fat gives fast food a very palatable quality; sugar releases chemicals in the brain to create a feeling of euphoria, and this can create an addiction to food that is very unhealthy for anyone. Most all fast food has excess amounts of calories, so people are taking in many more calories than they are burning off. The more fast food they eat, they heavier they get, and the less mobi le they tend to be; thus creating excess body fat. Besides being overly convenient to obtain, fast food is also quite inexpensive. In today’s economy, an average American cannot afford to sit down at a niceShow MoreRelatedFast Food are killing people1005 Words   |  5 PagesFast food chains are killing people â€Å"You want it, need it, you gotta have a taste of McDonald s burgers.† There are a lot of fast food offers that can catch our attention. They are great offers that can help us to save a lot of money, but what is behind cheap food? Fast food chains are killing people. They cheat their clients with sugar-free products, but they still have a lot of calories and fat. The offers that fast food provides customers are so good that they are becoming addicted. PeopleRead MoreProcessed Foods Vs. U.s. No Good Deed Goes Unpunished1521 Words   |  7 PagesProcessed Foods vs U.S. No good deed goes unpunished. Today the world tends to depend on and live off of processed foods that are typically produced from genetically modified organisms or GMOs. The foods that people love to snack on are slowly changing the health of the population of the United States. These GMO packed tasty foods are cheap and readily available. Food and Drug Association also referred to as the FDA does not classify GMOs as food(Pollan,2001). These foods are accessible at almostRead MoreEssay about Dont Get Weighed Down by Fast Food809 Words   |  4 PagesDont Get Weighed Down by Fast Food Did you know that one Quarter Pounder from McDonalds has 430 calories, 21 grams of fat, and 70 mg. of cholesterol? Add cheese to that Quarter Pounder and you add 100 calories and nine grams of fat. McDonalds is not the only unhealthy restaurant. Pizza Hut, Burger King, and Wendys also contribute to Americans unhealthy eating habits. America needs to stop advertising such unhealthy eating. How often do you hear of a ninety-nine centRead MoreWho Is to Blame for Childhood Obesity?970 Words   |  4 Pageschildren. Some would argue that the fast food industry and school lunches are to blame for childhood obesity because each of these offers unhealthy food choices, and children do not have a fair chance of eating healthy. Although the fast food industry and school lunches do contribute to childhood obesity, parents are to be blamed even more because they are not being honest about the disease, they encourage unhealthy habits, and they don’t teach their children about food and nutrition. First, parents areRead MoreFood Is A Necessity And Without Food We Wouldn’T Be Able1345 Words   |  6 PagesFood is a necessity and without food we wouldn’t be able to survive. But what happens when that very essential thing we need to survive is not good for us? According to the website Centers for Disease Control and Prevention (CDC), more than one-third of Americans have obesity (Adult Obesity Facts). One of the major reasons causing obesity is a poor diet, what some call, the Western Diet. In Michael Pollan’s article â€Å"Escape from the Western Diet†, he argues that people should give up the western dietRead MoreEric Schlossers Fast Food Nation: Undermining American Values1347 Words   |  6 PagesAndrew F. Smith once said, â€Å"Eating at fast food outlets and other restaurants is simply a manifestation of the commodification of time coupled with the relatively low value many Americans have placed on the food they eat†. In the non-fiction book, â€Å"Fast Food Nation† by Eric Schlosser, the author had first-hand experiences on the aspects of fast food and conveyed that it has changed agriculture that we today did not have noticed. We eat fast food everyday and it has become an addiction that regardsRead More Were All Dying for a Big Mac Essay1699 Words   |  7 Pagesthere-its hot, its fast, and its convenient. Besides, they supposedly have healthy foods like chicken and fish on the menu. Approximately 45.8 million people are served at fast food restaurants every day in America, and why not? Fast foods are pre-prepared meals that are served quickly at several restaurants strategically located throughout nearly every American city. But there is a downside to the convenience they provide: they simply are not good for us. Americans are far more prone toRead MoreHow Junk Food Can End Obesity1175 Words   |  5 PagesFast food eateries are one of the main, if not the primary, reason behind obesity in the United States. Fast food, what many people for the most part view as a speedy approach to get some nourishment, is really killing a large number of individuals than you may suspect. In this current time, nearly everybody realizes that fast food isn t especially the best thing for you to eat, yet that won t verge on preventing us from eating it. Diverse things play a component with respect to why we as a wholeRead MoreEssay about Fast Food is Destroying America1477 Words   |  6 PagesWe provide food that customers love, day after day after day. People just want more of it† (Ray Kroc, Founder of McDonald’s). Coronary Artery Disease is a type of heart disease and the most common cause of heart attacks. Plaque from eating unhealthy foods, builds up in the arteries, the arteries harden and begin to become narrow and can cause chest pain and heart attacks. â€Å"Obesity is a medical condition in which excess body fat has accumulated to the extent that it may have a negative effect onRead MoreCauses of Obesity in America Essay examples922 Words   |  4 Pagescan’t live like this anymore. We need to see what is causing the sudden rise in obesity, and what we can do to fix it. Education of risks and solutions can be very helpful. Obesity is killing so many people, yet is still 100 percent avoidable. Our country is beginning to care less and really let themselves go. The fast food industry, supermarkets, and schools are the ones at fault for the spreading problem of obesity. To start exercising this issue we need to see what available options there are to turn

Do You Agree with Conflict Theory - 1126 Words

Have you ever noticed a divide in society between the privileged and whos who are not? Such as someone who is rich versus someone who is poor. This is what we call Conflict theory. How conflict theory is applied to our everyday lives can be seen through many different ideas brought about by these conflict theorists. Whether or not I agree or disagree with this theory, will be determined by the factors and situations that conflict theory has to show. Karl Marx, a philosopher, journalist, and revolutionary socialist, is considered the father of conflict theory. He pointed out the continuous competition for power between different classes in society and how the powerful groups exploit those with less. He suggested social order is†¦show more content†¦their influence in the making of social decisions, and their ability to impose values, will also be greater than those of the lower classes(McShane, Williams 129-130). If you are on the bottom and you dont like something that is g oing on with people in power, you could have a revolution or stage a riot. Anytime you are dealing with the situation where people are fighting over the use of land or whos going to have what status or privilege, we are then seeing things through the eyes of a conflict theorist. Money is a big part of this. Being a member of an aristocracy or a powerful group is part of this. So in addition, we also see minority groups in conflict with the dominant groups. We see exploitation and domestic violence between men and women and sometimes children. There are numerous perspectives of conflict theory on the law. Most of the conflict theorists talk about the law as a way of maintain inequality. That the law is there to advance the interests of people in power, usually people with money. There are also conflict theories that argue about morality or moral entrepreneurs, people that use the criminal law to impose their morality on other people despite the fact that it is not widely held belief and an example would be things like prostitution or other vices that are widely utilized by large segments of the population, but there are smaller segmentsShow MoreRelatedFreudian Psychoanalysis As The Forerunner Of All Psychotherapeutic Methods979 Words   |  4 Pagesthat human behavior is mostly unconscious and driven by conflicting desires, feelings, fears, and motives. The goal of psychoanalysis is to resolve intrapsychic conflict by bringing into conscious awareness the unconscious desires and motives of an individual. Through free association, the unconscious is made conscious, and unresolved conflict or anxiety is resolved. Psychoanalysis also seeks to challenge self-defeating coping methods or defense mechanisms and aims to replace the negative coping methodsRead MoreFunctionalism in Family1739 Words   |  7 PagesThe affects of Functionalism, Conflict and Interactionist Theory on Family SOC101 Emily Frydrych May 24, 2010 A social institution is â€Å"an organized pattern of beliefs and behaviors centered on basic social needs† (Schaefer, 2009). I believe that family is one of the most important social institutions. Family is a social institution that is always changing. My family has changed greatly over the past years. As a child I went from foster home to foster home. My birth mother was only 14 yearsRead More Analysis of The One Minute Manager by Kenneth Blanchard and Spencher Johnson1227 Words   |  5 Pagesother areas of one’s life, however I must admit I am a little skeptical. The three philosophies do make sense especially once analogies are used to put them into more simple terms. Being in the work force for more than fourteen years I have witnessed many types of mangers. I have worked for hostile managers, calm caring managers and managers who fit somewhere in between. My skepticism with this theory is simply applying its use. On paper this method sounds great a nd makes a lot of key points,Read MoreAsking The Question Of â€Å"Why† Is Often A Common Question.1642 Words   |  7 Pagesquestion of â€Å"why† is often a common question. You may ask your child â€Å"why† their grades are dropping. You may ask your spouse â€Å"why† when he/she appears to be distant You may ask you friend â€Å"why† he/she stays in an abusive relationship. Sometimes, we will never know the reason to â€Å"why†, but we may be able to help understand and describe the change. To do this we will utilize the rich history of theoretical perspectives and empirical evidence. Practice theories assist professionals understand the causeRead MoreConflict And Functionalist Perspectives On Religion And Education1350 Words   |  6 Pages Conflict and Functionalist Perspectives on Religion and Education: Religion and Education is a society norm, meaning it is very typical. Norms such as these are apart of what keeps our society balanced. Society is a giant system of interconnected parts that work together to maintain a state of balance; Or is society just in a state of perpetual conflict? Rather than conformity, balance is maintained through domination and power of the higher class. Two Sociologist set out to find theRead MoreCritical Thinking : Sociological Imagination908 Words   |  4 Pagesthere for felons. I believe Social Imagination is meant to open our minds to think in a wider aspect of why some of our problems occur. Another major point in chapter one is called Critical Thinking. Critical Thinking is the processes of being able to agree with a statement by looking at what facts and evidence can back it up. Wade and Tavis created a simple six plan rule to help us think in a more critical way. It consists of six steps. The first one being able to ask tough questions that ot her mightRead MoreThe Conflict Between Religion And Science951 Words   |  4 PagesIs there a conflict between religion and science, or are both items compatible? This question is addressed in the debate that is written about in the book Science and Religion, Are they Compatible, by Daniel C. Dennett and Alvin Plantinga. Alvin Plantinga thoroughly debates the topic by covering the compatibility of Christianity and science. He continues his argument by stating the issue of naturalist and science harbor the conflict not the theism. Plantinga goes into detail how some scientific theoriesRead MoreDoes Primordialism Best Explain the Formation of Identity Groups?1609 Words   |  7 PagesCourtney Rogers Comparative Politics Writing Assignment #1 February 12, 12 Do you agree with the following statements? The theory of primordialism best explains the formation of all identity groups (based on nation, race, ethnicity, or religion) or identity politics (groups tied to a nation, race, ethnicity, or religion and who get involved in politics in order to achieve certain goals for one’s identity group) within countries. Furthermore, identity groups within a country always engageRead MoreCrashing Into Reality. The Way Individuals Act Within Society1537 Words   |  7 Pagessociety by addressing racism, stereotypes, and the abuse of power in correlation with social theory. The movie Crash is a fictional movie that introduces characters who all live in Los Angeles and one way or another these individuals’ life interconnect with another during a span of two days. These characters include an African American police detective with a mother that is addicted to drugs and a brother you is constantly involved in crime. Also, two African American car thieves, which includes theRead MoreLets Continue The Half Of The Book1393 Words   |  6 Pagesand the new settlement established because of several internal or external reasons. Also, the movement had impacts on other strategic action fields like new movements or new regulatory agencies. And here is my first question, I would like to know if you think the authors apply their framework well in this example. And I am also curious about where did they show the social skills of the actors in this example. I saw a lot of the overlapping strategic action fields, federal governments, and civil rights

Do You Agree with Conflict Theory - 1126 Words

Have you ever noticed a divide in society between the privileged and whos who are not? Such as someone who is rich versus someone who is poor. This is what we call Conflict theory. How conflict theory is applied to our everyday lives can be seen through many different ideas brought about by these conflict theorists. Whether or not I agree or disagree with this theory, will be determined by the factors and situations that conflict theory has to show. Karl Marx, a philosopher, journalist, and revolutionary socialist, is considered the father of conflict theory. He pointed out the continuous competition for power between different classes in society and how the powerful groups exploit those with less. He suggested social order is†¦show more content†¦their influence in the making of social decisions, and their ability to impose values, will also be greater than those of the lower classes(McShane, Williams 129-130). If you are on the bottom and you dont like something that is g oing on with people in power, you could have a revolution or stage a riot. Anytime you are dealing with the situation where people are fighting over the use of land or whos going to have what status or privilege, we are then seeing things through the eyes of a conflict theorist. Money is a big part of this. Being a member of an aristocracy or a powerful group is part of this. So in addition, we also see minority groups in conflict with the dominant groups. We see exploitation and domestic violence between men and women and sometimes children. There are numerous perspectives of conflict theory on the law. Most of the conflict theorists talk about the law as a way of maintain inequality. That the law is there to advance the interests of people in power, usually people with money. There are also conflict theories that argue about morality or moral entrepreneurs, people that use the criminal law to impose their morality on other people despite the fact that it is not widely held belief and an example would be things like prostitution or other vices that are widely utilized by large segments of the population, but there are smaller segmentsShow MoreRelatedFreudian Psychoanalysis As The Forerunner Of All Psychotherapeutic Methods979 Words   |  4 Pagesthat human behavior is mostly unconscious and driven by conflicting desires, feelings, fears, and motives. The goal of psychoanalysis is to resolve intrapsychic conflict by bringing into conscious awareness the unconscious desires and motives of an individual. Through free association, the unconscious is made conscious, and unresolved conflict or anxiety is resolved. Psychoanalysis also seeks to challenge self-defeating coping methods or defense mechanisms and aims to replace the negative coping methodsRead MoreFunctionalism in Family1739 Words   |  7 PagesThe affects of Functionalism, Conflict and Interactionist Theory on Family SOC101 Emily Frydrych May 24, 2010 A social institution is â€Å"an organized pattern of beliefs and behaviors centered on basic social needs† (Schaefer, 2009). I believe that family is one of the most important social institutions. Family is a social institution that is always changing. My family has changed greatly over the past years. As a child I went from foster home to foster home. My birth mother was only 14 yearsRead More Analysis of The One Minute Manager by Kenneth Blanchard and Spencher Johnson1227 Words   |  5 Pagesother areas of one’s life, however I must admit I am a little skeptical. The three philosophies do make sense especially once analogies are used to put them into more simple terms. Being in the work force for more than fourteen years I have witnessed many types of mangers. I have worked for hostile managers, calm caring managers and managers who fit somewhere in between. My skepticism with this theory is simply applying its use. On paper this method sounds great a nd makes a lot of key points,Read MoreAsking The Question Of â€Å"Why† Is Often A Common Question.1642 Words   |  7 Pagesquestion of â€Å"why† is often a common question. You may ask your child â€Å"why† their grades are dropping. You may ask your spouse â€Å"why† when he/she appears to be distant You may ask you friend â€Å"why† he/she stays in an abusive relationship. Sometimes, we will never know the reason to â€Å"why†, but we may be able to help understand and describe the change. To do this we will utilize the rich history of theoretical perspectives and empirical evidence. Practice theories assist professionals understand the causeRead MoreConflict And Functionalist Perspectives On Religion And Education1350 Words   |  6 Pages Conflict and Functionalist Perspectives on Religion and Education: Religion and Education is a society norm, meaning it is very typical. Norms such as these are apart of what keeps our society balanced. Society is a giant system of interconnected parts that work together to maintain a state of balance; Or is society just in a state of perpetual conflict? Rather than conformity, balance is maintained through domination and power of the higher class. Two Sociologist set out to find theRead MoreCritical Thinking : Sociological Imagination908 Words   |  4 Pagesthere for felons. I believe Social Imagination is meant to open our minds to think in a wider aspect of why some of our problems occur. Another major point in chapter one is called Critical Thinking. Critical Thinking is the processes of being able to agree with a statement by looking at what facts and evidence can back it up. Wade and Tavis created a simple six plan rule to help us think in a more critical way. It consists of six steps. The first one being able to ask tough questions that ot her mightRead MoreThe Conflict Between Religion And Science951 Words   |  4 PagesIs there a conflict between religion and science, or are both items compatible? This question is addressed in the debate that is written about in the book Science and Religion, Are they Compatible, by Daniel C. Dennett and Alvin Plantinga. Alvin Plantinga thoroughly debates the topic by covering the compatibility of Christianity and science. He continues his argument by stating the issue of naturalist and science harbor the conflict not the theism. Plantinga goes into detail how some scientific theoriesRead MoreDoes Primordialism Best Explain the Formation of Identity Groups?1609 Words   |  7 PagesCourtney Rogers Comparative Politics Writing Assignment #1 February 12, 12 Do you agree with the following statements? The theory of primordialism best explains the formation of all identity groups (based on nation, race, ethnicity, or religion) or identity politics (groups tied to a nation, race, ethnicity, or religion and who get involved in politics in order to achieve certain goals for one’s identity group) within countries. Furthermore, identity groups within a country always engageRead MoreCrashing Into Reality. The Way Individuals Act Within Society1537 Words   |  7 Pagessociety by addressing racism, stereotypes, and the abuse of power in correlation with social theory. The movie Crash is a fictional movie that introduces characters who all live in Los Angeles and one way or another these individuals’ life interconnect with another during a span of two days. These characters include an African American police detective with a mother that is addicted to drugs and a brother you is constantly involved in crime. Also, two African American car thieves, which includes theRead MoreLets Continue The Half Of The Book1393 Words   |  6 Pagesand the new settlement established because of several internal or external reasons. Also, the movement had impacts on other strategic action fields like new movements or new regulatory agencies. And here is my first question, I would like to know if you think the authors apply their framework well in this example. And I am also curious about where did they show the social skills of the actors in this example. I saw a lot of the overlapping strategic action fields, federal governments, and civil rights

Management & Cost Accounting and Research

Question : (1)Ethical responsibility of Caramel Benjamin in this situation (2)Decision of Mc Hugh in informing Biz Solutions (3)Steps to resolve internal conflict situation Answer : (1) As per the ethical norms of management accounting, Caramel should abide by the following duties. Confidentiality: Caramel should keep the information about the delay in the payments of suppliers confidential because leaking out of this information will make her guilty in the norms of insider trading (Scapens and Bromwich, 2010). Integrity: According to Modell (2010) the management accountants are required to stay away from any kind of favor gifts or hospitality and avoid getting themselves into any kind of conflicting situations. in this case since Benjamin was suggested by Print design Ltd for the current job position in Biz Solutions Ltd hence she was in favor of the profit of Print Design Ltd. However as per the ethical consider rations she is expected to maintain her integrity in the matter. Objectivity: This clause states that the management accountants are expected to communicate all information fairly and objectively and disclose all relevant information that could influence the stakeholders decisions (Epstein and Lee, 2010). Hence keeping this code in mind Benjamin can disclose the delay in the trading cycle that the company is planning to have to the concerned stakeholders which is the long term suppliers Print Design Ltd. (2)In this respect since Benjamin is n employee of Biz Solutions hence she is responsible for the profit and loss of any kind suffered by Biz Solutions. Although she is not ethically permitted to give internal information to Print Design Ltd however she is liable to supply any kind of information to Biz Solutions. So taking the scenario in mind it can be recommended that Benjamin should deliver the information of order postponement to Biz Solutions because this will help the company financially. Since Print design is a long term supplier and Biz Solutions require an urgent delivery of new product hence the delay in the order will make Biz Solutions suffer a huge economic loss. So it is important for Biz Solutions to get this information (Drury, 2012). (3)Benjamin in this situation will face a conflict between ethics and personal well being. She may refrain from telling Biz Solutions about the order delay intention of Print Design because of the fear of getting fired from the company due to false acquisitions by the purchase manager of the company (Weetman, 2010). However as per the code of integrity she should inform the authorities about the situation so as to save the company from incurring high financial losses. In this respect to resolve the conflict she needs to stay calm and maintain high moral grounds and she can maintain the records of the company as a proof. Finally she needs to inform the management about the information not in an assured way or rather in a suggestive way. She can inform the management of the pros and cons delay in the inventory levels. This will make the management alert about the future circumstances and will not endanger the job position of Benjamin. Reference list Books Drury, C. (2012). Management and cost accounting. Andover: Cengage Learning. Epstein, M. and Lee, J. (2010). Advances in management accounting. Bingley: Emerald. Horngren, C. and Horngren, C. (2012). Management accounting. Toronto: Pearson Canada. Weetman, P. (2010). Management accounting. Harlow, Essex, England New York: Financial Times/Prentice Hall. Journals Modell, S. (2010). Bridging the paradigm divide in management accounting research: The role of mixed methods approaches. Management Accounting Research, 21(2), pp.124-129. Scapens, R. and Bromwich, M. (2010). Management Accounting Research: 20 years on. Management Accounting Research, 21(4), pp.278-284.

Business Research Of Countdown Supermarket Chain †Free Samples

Question: Discuss about the Business Research Of Countdown Supermarket Chain. Answer: Introduction The chosen business organization for the current study is Countdown supermarket chain, which is one of the largest retail units operating in New Zealand. The business firm is one of the subsidiary units of the Woolworths Limited, which is the largest retail supermarket chain of Australia. Countdown has the largest number of retail stores in all over New Zealand with a total number of 275 franchise shops. The company was established in the year 1981 and is currently having its headquarters in Auckland. The owner ship of the company is with the group of Progressive Enterprise. However, in the initial stage the ownership was under Rattrays Wholesale Group. The ownership shifted to Progressive Enterprise in the year 2002, which occurred after the group decided to buy the Woolworths Limited enterprise (Countdown, 2017). Hence, it is evident that the Countdown has undergone several organization changes from 1993-2005. This had great impact of the organizational decision making process and upon the quality of service and products that are sold the company. The company has been able to build their reputation in the consumer market of New Zealand due to the effective and quality level of customer service. This has allowed the company to build high level of brand reputation over the years, as the customers are able to have high level of trust over the service and the products. The company has also been able to gain high level of competitive advantage with the help of the better level of customer service. In the recent times however, due to the poor quality of customer service, it is not possible for the company to maintain high level of customer satisfaction, thereby compromising on the level of brand reputation and brand popularity of the company. The aim and scope of the current study is to discuss about the existing literature that is related to various parameters that can ultimately affect level of customer satisfaction. It is important for a business organization to focus upon these factors as it can help in improving upon the brand popularity of a company. The scope of the existing literature is to discuss about the expectation level of the customers, which is believe to be the primary factors for implementing high level of customer satisfaction. It is also important to understand about the fact that in the recent days the customers have the option to switch over different brands if they are not satisfied with the quality of service and products. In this context, the scope of t he current study will include about the matters related to that of competitive environment that has huge influence over the matters related to that of customer satisfaction. The study will also discuss about the factors that are related to high level of customer satisfaction in the supermarket retail industry of New Zealand. Literature Review The Concept Related to Customer Satisfaction The concept of customer satisfaction is one of the basic elements of marketing plan. Satisfaction is believed to be one of the major outcomes of the marketing activity and is believed to serve a link between culminating purchase and consumption. This is also believed to be one of the major factors that decide upon the customer buying behaviour. As a customer chooses a brand and decides to stick with the same for longer period, it gives rise to the concept of brand loyalty. This concept is important due to the fact that can help a company to maintain brand reputation. As said by Haumann et al., (2014), the concept of brand loyalty is entirely dependent upon the satisfaction level of the customer. Hence it is essential for all business organisations to satisfy the needs of the customers, which can be achieved by considering several factors of business. Rogers et al., (2015), have mentioned that customer satisfaction can also help to measure and monitor the quality of product or service that is sold in market. It can also help to measure the extent to which company has been able to fulfil the expectation level of the customer. Chen et al., (2015), have defined the concept of customer satisfaction as a shared process of understanding the nature of service or product that is available in the market. It can also help to understand the level information that is being provided to the customers about the ultimate experience of the service or product. On the other hand Pizam et al., (2016), have suggested that customer satisfaction can be achieved by enhancing the feeling that are experienced by an individual after using a product or service. The consumers perception is also one of the important aspects of customer satisfaction, which helps to fulfil all the concerned related to the quality of the product. Bansal, and Taylor (2015), have mentioned about the concept of desired and adequate level of service, which is believed to be one of the primary essential for understanding the level of customer satisfaction. It can be said that if the desired an adequate level of the product quality are not fulfilled, it is never possible to achieve high level of customer satisfaction. Dominici and Palumbo (2013), have added about the various levels that are involved in achieving customer satisfaction. The primary level there is negative disconfirmation, where the quality of the service ends up being much worse than expected level of customer. In the following step is a positive confirmation, where company is able to better the quality of service buy meeting up with the minimum level of customers expectation. In the later stages, it is possible for the company to go beyond the level of customer satisfaction by bringing about new changes in the protocol of customer service. This type is essential in maintaining sustainability in business and ensuring that the company is able to retain old customers. Customer satisfaction in supermarket Retail Industry With the growing competition in the supermarket Retail Industry of New Zealand, the customer satisfaction level is one of the primary essential concerns that can help the companies to achieve competitive advantage. For large-scale Supermarket Giants like Countdown, it is highly essential to bring about changes in the quality of customer service, as they are always encountering the threat of new competitors, who are incorporating innovative ideas in providing efficient and high quality of customer service. Saeidi et al., (2015), have highlighted up on the importance of getting feedback from the customer, which can help to bring about necessary changes for large scale business organisations. It is often highly challenge for large scale supermarket retail stores to investigate upon the primary needs of the customers. This is mainly due to the fact that need and expectation level of the customers vary hugely in different places. For example, the need of the customer in Rotorua from Count down store may be different from that of Auckland. Hence, it is necessary to provide customer satisfaction at different level depending upon the needs of the local customers. In the middle of tough and fiery competition in the grocery retail sector of New Zealand, it is important to provide wide range of options for the customers. This is believed to be one of the effective ways that can help large scale industries to retain the old customers. Yadav et al., (2014), have mentioned about the importance of implementing digital form of marketing, which can help the large scale Supermarket companies to easily communicate with the customers. This is also believed to be one of the effective ways to maintain high level of customer satisfaction as the company are able to collect direct feedback. The major level of expectation of the customers is primarily to get fast and accurate service. Hence, it is highly necessary to resolve all the issues that are encountered by the customers while purchasing products. It is important to mention that better level of after sale service is also believed to be one of the key to retain customers. Due to tremendous growth in the service of Retail Industry, it is highly challenging for the supermarket chains like Countdown in Rotorua to enhance the rate of productivity that is necessary to meet up with the growing demand of the customers. Oreland Kara (2014), have suggested that understanding and giving priority to the needs of every group of customers at primary level can easily help the supermarket franchise to deal with the complex level of challenges that they face while retaining customers. Kursunluoglu (2014), has also mentioned the importance of digital form of communication, which is Highly Effective in the modern days to establish effective business relationship with the customers. It is essential for the marketing agents of the Countdown Supermarket to identify the root cause of all the service related issues. This can be achieved with the help of extensive level of market investigation that focuses upon the recent crisis and economic loss. Jahanshani et al., (2014), have mentioned about the importance of implementing the tool of Porter's five forces, which can help to understand methods that exist in external business environment and has the potential to disrupt the level of customer satisfaction. It is important to mention in this context that with the growing number of organisations in the grocery and retail sector, the customers have the choice to switch over to other brands if the encounter any issues with the level and quality of customer service. The maintenance of brand loyalty is believed to be one of the primary essential needs for maintaining high level of customer satisfaction, thereby ensuring about the fact of customer retention. It is also important for the Countdown supermarket retail unit to regularly monitor the level of their customer service, which is an important part of market investigation. Holistic mode of evaluation is believed to be highly essential that help them to identify the gaps in the existing customer service, which are causing them to lose customers. As mentioned earlier, digital mode of communication can be useful in collecting feedback from the customers. These feedbacks are the primary information that is necessary in market investigation work related to customer satisfaction (Paparoidamis et al., 2015). It is ultimately important to consider the parameter of customer satisfaction as the primary goal of all business and marketing strategies. Only with the help of high level of customer satisfaction, it is possible for Countdown to achieve their organisational objectives and improve upon the total revenue of the company. As the popularity of the brand will be raised through high level of customer satisfaction, it will be possible for the company to sustain for longer periods in the fast growing changes of the current age. Research Questions What is the importance of maintaining high level of customer service for Countdown Supermarket? What are the factors that need to be considered by the Countdown Supermarket for improving the level of customer satisfaction? Conclusion From the section of literature review it is clear that customer satisfaction is one of the essential goals of all business and marketing strategies. For Large scale Supermarket retail units, it is highly important to maintain high level of customer satisfaction. This can help them to retain customers thereby helping them to achieve competitive edge in the tough and fast changing sector of retail units. At initial stage, it is important for the companies to understand the concept and underlying cause for customer satisfaction. Having a clear concept of customer satisfaction, it is possible for the companies to implement upon different strategies in customer service and understanding the relationship between brand loyalty and customer satisfaction. From the review section it is also clear that the fast growing network of Supermarket grocery chain in New Zealand is one of the primary challenges that barrier to understand the expectation level of customer. Implementation of digital form of business communication is believed to be one of the primary goals of that can help the companies to collect feedbacks from the customers. With the help of the information from the customers feedbacks, it is possible for business to bring about changes in the quality and features that are associated with the customer service. This will ultimately help in the market investigation work that is necessary to maintain and retain customers. References Bansal, H. S., Taylor, S. F. (2015). Beyond service quality and customer satisfaction: investigating additional antecedents of service provider switching intentions. In Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference (pp. 75-82). Springer, Cham. https://link.springer.com/chapter/10.1007/978-3-319-13078-1_30 Chen, E., Flint, S., Perry, P., Perry, M., Lau, R. (2015). 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